The Baylor Alumni Association issued the following press release today, following its Sept. 6 Board of Directors meeting:
In Last Ditch Effort to Avoid Protracted Litigation
BAA Board of Directors Votes to Submit Final Settlement Offer to Baylor University
WACO, Texas (Sept. 8, 2014) – The Baylor Alumni Association (BAA) Board of Directors on Saturday, Sept 6, voted to submit a final settlement offer to the Baylor Board of Regents in a last-ditch effort to avoid protracted litigation with the university.
“We thought we had a framework that would work for both parties but the university has been reluctant to move forward,” BAA President Keith Starr said. “So we’ve decided to offer one final streamlined proposal.”
Details of the settlement offer remain confidential at this time pending a response by the Baylor Board of Regents.
“The BAA believes it is important for the entire Board of Regents to have an opportunity to proceed in a deliberative manner with regard to our settlement proposal with no outside influence,” Starr said. “We believe that is what is in the best interests of the entire Baylor family.”
The university sued the BAA on June 6, seeking to stop the 155-year-old alumni association from using its trademarks and from offering certain services to alumni. The university created an Office of Alumni Services and began publishing the Baylor Magazine in 2002, and has since restricted the alumni association’s access to member names, on-campus events, long-standing recognition programs, and university services, including its call center for membership drives.
“We believe that the Baylor Board of Regents does not have the right to unilaterally terminate long-standing, formal agreements that make the BAA the officially recognized alumni association on campus, and that the Regents’ effort to do so wrongfully undermines the association’s ability to function,” Starr said. “We have made every effort to find a way to resolve our differences, but if pressed, we intend to prevail if the case goes to trial.”
Starr said both parties spent much of the summer seeking to find a framework that will work for both parties.
“We are all gratified that Baylor President and Chancellor Ken Starr was an active participant in this summer’s meetings and that he appeared to support a settlement,” Starr said.
“The vote (Saturday) indicates that we want to settle without further pain,” Starr added. “We want to move toward a brighter future for all of us — united as the Baylor family.”
For more information about the ongoing issues between the BAA and Baylor University, please read the Spring 2014 issue of The Baylor Line, a BAA publication.
By Julie Copenhaver
Photos by Taylor Lord
Waco Hall was oddly dark for a Thursday afternoon, but off in the faint distance a flutter of alumni activity creaked across the stage. A lone spotlight illuminated dozens of cables, cameras, and tripods, and a tattered American flag hung from the rafters. This was Holly Tucker’s promotional photo shoot.
In a world of fifteen-second YouTube fame and here-today, gone-tomorrow reality TV shows, capitalizing on talent and fame can be a challenge. But one of the greatest assets Tucker has in her corner, besides her incredible voice, is the determination and passion of Baylor alumni Jenne Blackburn, Anthony Carrillo, Taylor Lord, and Lindley Atkinson.
Last spring, Baylor Bears everywhere fell in love with Baylor sophomore Holly Tucker as she stepped out onto the national stage of “The Voice,” the highly rated NBC singing competition. Fans watched her belt out more than seven songs as she made it through eight out of ten rounds on Season 4. But even after a grueling schedule, the adventure of a lifetime, newfound fame, and an army of fans, Tucker knows that the real work begins back in Waco.
Jenne Blackburn ’09, a social media and branding consultant, immediately recognized Tucker’s marketing potential. “I saw Holly on ‘The Voice’ and followed her on Twitter, and said to myself, ‘Her current brand does not represent the young country star that she is,’” Blackburn said. Owner of Branding and Consulting by Jenne, Blackburn has a talent for helping people achieve success and understands the difficulty of juggling a person’s natural talent with packaging and promotion. “Each person is incredible and unique,” said Blackburn. “Individual brand and voice is so important in this digital age. The objective was to help convey what makes Holly different and unique to a national audience.”
Tucker was a seasoned performer before her appearance on “The Voice,” playing the saxophone in the Baylor band, singing at Waco festivals and celebrations, and even collaborating on her first full-length country album with Chris Wommack in 2007. But the fame associated with a national TV show skyrocketed Tucker to the next level.
“The Tuckers understood the importance of promoting Holly’s talents and success from ‘The Voice,’” said Blackburn. For a burgeoning musician, it can be difficult to meet the heavy demands of Hollywood and Nashville, so the Tuckers hired Blackburn to create a website for the rising star. “Holly had been wanting desperately to remodel her website for close to two years,” said Johnny Tucker, Holly’s father. “Jenne saw the website and realized that she and Anthony could be the catalyst for improvement.”
Blackburn was thrilled at the chance to help a fellow Bear reach for the stars. “I felt this was an opportunity to help Holly explore the next level. Her future is Nashville, so let’s get her ready with the resources that are available,” Blackburn explained.
Blackburn and industry partner Anthony Carrillo ’09 started conceptualizing ideas for Tucker’s new site. In addition to incorporating basic functionality and fan engagement, Blackburn and Carrillo wanted the site to mirror Tucker’s passion and drive. “We wanted to tell her story—a behind-the-scenes look at Holly before she goes on to great things,” said Blackburn.
In July, Blackburn organized a full photo and video shoot in Waco for Tucker’s promotional package. With two Baylor Bears already on board, Blackburn saw the opportunity to utilize the talents of former classmates Taylor Lord ’10 and Lindley Atkinson ’10. “I love using creative juices and bringing our friends alongside,” said Blackburn. Lord, a wedding photographer based out of Austin, and Atkinson, a Texas cinematographer and owner of Unwritten Pictures, were the perfect blend of green-and-gold creativity.
“It’s all about helping other Bears,” said Lord. “We want to make sure Holly feels like she has a really good start.” As lead photographer for the promotional shoot, Lord meticulously fine-tuned props, lighting, and backdrops, capturing images and moments unique to Tucker’s personality. “We’re trying to tell a story: Holly waiting in the wings before it happens,” said Lord. “She’s going to be a huge success.”
To accompany dozens of photos, a behind-the-scenes video was filmed to capture the energy and excitement of Holly’s new beginning. “We’re Bears backing Bears,” said Atkinson, lead cinematographer for the project. “Holly is one of the many talented young Bears who has a bright future ahead of her and is getting started in her pursuit early. It’s great getting to work with Baylor alumni who are excellent in their professional fields at such an early age.”
Throughout the long summer day in July, the Baylor alumni crew, accompanied by a handful of interns, shot stills and video in Waco Hall, the concrete alleys of downtown Waco, and the fields in McLennan County. With each location, magic moments were captured as Tucker’s project transcended shutter sounds and memory cards. “Being out there with the horses and running around with the flag and my guitar — I really came into my confidence,” said Holly Tucker. “I felt like a real, true music star.”
Now, armed with valuable promotional materials to go hand-in-hand with her incredible talent, Tucker recently published her new website and brand. Striking photos and a captivatingly exclusive video lure fans in for a sublime look at this Waco superstar. “For so long, I had a website that really didn’t look professional and made me self-conscious about it,” Holly said. “The whole experience with the promotion of the website really helped me to look at myself as more of a professional and come into my own.”
To see Holly Tucker’s new website: HollyTucker.com.
Find out more about Jenne Blackburn, Taylor Lord, and Lindley Atkinson.
Baylor’s Notice of Termination
On May 31, 2013, Baylor University announced that this September, unless the Transition Agreement linked below was approved by the Baylor Alumni Association, it would unilaterally terminate several agreements between the BAA and the University. This notice of termination cannot become operative before September 8, 2013.
This Transition Agreement, executed by representatives of the BAA, the Baylor University Board of Regents, and President Ken Starr, sets forth the basic principles that would govern the relationships between the Baylor Line Corporation, the Baylor Alumni Advisory Board, and the University. By its terms, the Transition Agreement is “subject to approval” by the BAA “in accordance with the law and BAA’s governing documents” (page 7), following a due diligence period, and is not effective until that time.
Agreement to Vacate Hughes-Dillard Alumni Center
Baylor University owns, and has always owned, the land on which the Hughes-Dillard Alumni Center sits, and the building itself. By the terms of a 1994 Official Recognition and (Building) License, Baylor had, and has, the right to assert the need for the building and the property on which it is located. Baylor asserted that need for the purposes of connecting the new Baylor football stadium to the Baylor campus, to provide an on-campus football experience. BAA’s agreement to vacate the Hughes-Dillard Alumni Center by July 3, 2013 was provided to avoid delaying the construction schedule of Baylor Stadium.
By Meg Cullar
Photos by Julie Copenhaver
They came from Dallas, San Antonio, Jarrell, Ponderosa, Spring, Pooleville, Troy. Firefighters and EMTs drove more than three hundred fire and rescue vehicles slowly down University Parks Drive to Baylor’s Ferrell Center on April 25 as part of a procession honoring the first responders who died in the fertilizer plant explosion in West, Texas.
When the lone fire truck belonging to the city of West passed by, the crowd followed the lead of firefighters standing by and applauded. Three of the city’s fire trucks and one ambulance were destroyed in the explosion on April 17.
The procession preceded a memorial service in the Ferrell Center, where President Obama, Texas governor Rick Perry, and U. S. Senator John Cornyn were among those who came to grieve with the families of West. Fourteen people died in the blast, and twelve were honored as first responders. The Ferrell Center was filled to capacity with nearly ten thousand people.
Baylor students, staff, faculty, and others lined the streets for hours to pay respect to the people of West, a town of 2,800 just fifteen miles north of campus. Many standing along University Parks said they did not plan to go into the memorial service, because they felt the seats there should be reserved for the people of West and their families and friends.
The procession began with hundreds of motorcycles of the Patriot Guard, and it ended with more than 150 bagpipe and drum players from all over North America. Members of the West Volunteer Fire Department marched near the end, carrying the helmets of the fallen firefighters.
Click here to see BAA photos from the procession.
The City of West still needs your help. Find out how you can help by visiting these links:
Give to West through Baylor
Baylor Relief Fund for West
Baylor Supports West Facebook Page
By Kristyan Pak
Kristine Gentry ’95 is making a difference in womens’ lives. From her home in Houston, she serves as a spokesperson and vendor, selling handmade crafts online for Trades of Hope, a fair-trade organization composed of women throughout the world who are trying to build a better life for themselves and their families.
Fair-trade is a social movement that gives people in developing countries an opportunity to earn a living through selling their handmade crafts and food items internationally at fair prices that allow them to make a profit. Instead of selling bargain items created by workers in sweatshops that can destroy the environment, those who work in fair trade sell handmade items at a slightly higher price that gives the workers more profit while reducing harm to the environment. With these products and prices, countries can find stability and better trading policies.
Gentry has been interested in fair-trade since her high school days, and she continues to actively research new vendors and organizations. “Houston has Ten Thousand Villages [a fair-trade chain store], and I volunteered there while I was working on my PhD,” she says. “I’m excited about Trades of Hope because it’s based online and you can shop any time.”
Trades of Hope is a fair-trade, missional business founded by four Christian women, two mothers and two daughters. It empowers female artisans from Uganda, Bangladesh, India, Haiti, Guatemala, Peru, Philippines, Nepal, Cambodia, Pakistan, and the USA, who have been abandoned by family members. Gentry works as what Trades of Hope calls a “Compassion Entrepreneur,” a vendor who established her own online store and hosts fair-trade parties.
These artisan women are given what Gentry calls “a beautiful ending” where they are able to survive and take care of their families and their medical conditions. Through Gentry’s online store, people can buy some of the items these women make, such as knit berets, Christmas ornaments, household decorations, and jewelry.
The artisans at Trades of Hope make approximately six times more money than they would normally make in their country. Trades of Hope stresses that it is not a charity or a not-for-profit. They are giving these women opportunities to support themselves and their families though their own hard-earned profit. Trades of Hope pays the artisans 100 percent of what they ask for, and only when it is imported to the United States is a shipping cost added as well as a 20 percent revenue for the Compassion Entrepreneurs and other business expenses.
Gentry first heard about Trades of Hope last July through her friend’s Trades of Hope Facebook page, and she immediately became involved as a vendor. Even with her full-time job at a consulting firm in Houston and raising her two children with her husband, Alex ’94, she sets aside time every day to check on her store, manage purchases, and plan fair-trade parties.
Although she has yet to meet the women of Trades of Hope, she has seen the benefits fair trade has had on other women. “I traveled throughout Belize, Honduras, and Guatemala, and I visited people who worked in painting and sculpting co-ops,” Gentry said. “I met people doing similar work, and I know people personally who are supporting themselves from this type of work.” She hopes to return to Central America one day and see first hand how fair-trade is changing lives.
Even with the hundreds of women in eleven different countries benefitting from Trades of Hope, it is still a relatively small company that Gentry believes is taking all the right steps in the right directions. The organization is two years old, and there are currently about 200 sellers, with more being added every day. The company’s founders insist on natural growth with no money wasted to make sure they can meet the daily demands. No money is being spent on advertisements right now, but Gentry hopes that with the manageable growth, Trades of Hope can reach more and more women in the future.
Gentry is not sure where Trades of Hope will take her, but she is sure that she is doing the right thing. “I felt compelled and called to do this,” she says. “Do whatever you can to help and encourage more people to sell and mentor.”
For more information about Trades of Hope, visit Gentry’s Facebook page or e-mail her at kgentryTOH@gmail.com.
By Jena Howie
Josh Grider ’02 has always known his heart belonged in music. From playing guitar and singing in church as a kid in Las Cruces, New Mexico, to signing with one of country music’s most talented and highly esteemed publishers, Grider has found a way express what he believes and make sense of his world through song.
“Art is the most uniquely human trait we have. We are the only species who chronicle our history through art, song, and writing,” Grider said.
As a Baylor freshman living in Martin Hall, Grider had a plan to fulfill his dream of becoming a musician.
“I went to college with the intent of starting a band,” Grider said.
He quickly met guys on campus who would become a part of his “Baylor band,” and got to work creating Riverside, his first band. Riverside was made up of members from the class of 2002, including Josh Stumps, Seth Allen, Jacob Rucker, and Joe Crump. Three of the other band members lived in Martin with Grider. The band’s first regular gig was at The Continental Cowboy, a local bar. The band also played at various Greek life events on campus, but nothing that made them famous or very much money.
“It would be much more beneficial if I liked tax accounting – I’d have a much more stable life,” Grider said.
Grider spent a significant amount of time building his name in the Texas country music scene once he left Baylor. In 2011, he had some luck. He won a contest based on fan votes to perform at Billy Bob’s Texas in Fort Worth and was introduced to country music visionary Tim DuBois in the same year. From there, his career really began to take off. Dubois is noted for having signed big-name country music artists such as Alan Jackson, Brooks and Dunn, and Brad Paisley.
With high aspirations and a drive to succeed, Grider moved to Nashville, Tennessee, with his wife, Kristi Foster ’02, and son in late 2011. The previous bands Grider was involved with, including the Josh Grider Band and the Josh Grider Trio, came to end before his move.
“I didn’t think I had a good chance at success unless we lived in Nashville,” Grider said. “We took a chance on what could be a good idea, and it’s played out well for us – it’s very fulfilling.”
In October, Grider officially signed with AMP Entertainment, which was founded by DuBois, is a new publishing and artist management venture in Nashville.
“Signing the publishing deal was a moment of validation. Someone thinks I can write well enough to get a major artist to do one of my songs,” Grider said.
Grider is also participating in a documentary show called Troubadour, Texas, which features a unique, behind-the-scenes look at the lives of country musicians who are chasing and living the dream of making it big. Other artists featured on the show include Jack Ingram, Cory Marrow, and Ray Willie Hubbard – who are living the musician’s dream – and other musicians such as Kylie Rae Harris and Cody Johnson who are chasing it.
“It’s very bizarre to be miked up and your every move filmed, but part of it is totally cool,” Grider said.
Grider has given his life to music, and it’s finally giving back. He has released four full-length albums and two EPs since the start of his career in his dorm room in Martin. His latest album, The Gettin’ There, was released in October and is making significant moves up the country music charts.
With much success and validation of his talent in Nashville, Grider will continue to play music and do what he loves.
For more information on Josh Grider and his music, visit joshgrider.com or find his songs on iTunes by searching “Josh Grider.”
By Catherine West
If you tune in to Waco’s own country station 92.9 Shooter FM on weekdays from 10 a.m. to 3 p.m., you’ll likely hear the voice of Baylor alumna Jessica Goodlett ’10. Goodlett, a journalism major with a minor in film and digital media, began her radio career in 2008 as an intern for 92.9 FM. The station was in need of a female voice for commercials, and her boss believed she was the one for the job. As she gained experience, she was promoted to “the weekend girl.” This was only the beginning for Goodlett, who is now a full-time radio personality.
In spring of 2010, Goodlett participated in the Baylor in New York program, a semester-long program that allows students the opportunity to intern with well-known media companies in New York City. Goodlett interned with ESPN promotions, where she was able to travel to on-location interviews and meet players such as Eli Manning. “[The Baylor in New York] program is one of the greatest experiences Baylor has to offer,” Goodlett said. “I had the time of my life out there, and it looks great on a résumé.”
After returning from New York, Goodlett landed the full-time position at 92.9 FM, where she serves as the midday host. Continuing her work with ESPN, she also reports sports updates for Central Texas.
Hosting a radio show provides many memorable moments. “I get most tickled when I deal with callers,” Goodlett said. She enjoys the one-on-one interaction with her audience and believes working in a smaller market allows the hosts to seem more approachable. Goodlett encourages listeners to reach out by calling in. “Talk to me; I’m right here!” Goodlett said. Listeners often take her up on the offer—often with unpredictable results. “It takes a lot for me to get embarrassed, but one day during the morning show, a caller asked if I was single. I turned beat red,” admitted a recently engaged Goodlett.
Goodlett is not only thankful for the laughs that come along with her job, but also for the impact she is able to have on the community. Each year, the station promotes “Stuff the Bus,” a summer event that collects school supplies for underprivileged kids. Goodlett understands the importance of education and she encourages callers to donate on behalf of the station. “We are able to give back to the community,” she said.
Goodlett also serves as the announcer for Baylor Athletics at soccer games, and acrobatic and tumbling meets. “I announce anything from the starting line-up to ‘visit the concession stand,’” she said. Passionate for sports, Goodlett enjoys staying connected with Baylor. “I love being able to combine my two passions—sports and journalism. Being able to give back to Baylor is the icing on the cake,” Goodlett said.
Looking back at her time spent at Baylor, Goodlett is thankful for what she has learned. “Baylor taught me not to be afraid,” she said. “It has taught me to be confident—not prideful, confident.”
With successful sports teams and prestigious academics, Baylor was the perfect fit for Goodlett. She also stressed the importance of fostering relationships with professors. “I recommend getting to know your professors. They have incredible experiences and connections,” Goodlett said.
As for the future, Goodlett is hoping to launch a voiceover business where she will produce commercials for companies across the nation. With a future full of possibilities and an attitude ready to conquer them all, this radio personality shows us how far confidence and determination can take you.
By Jena Howie
Courtney Webb ’10 never imagined she would be selected as grand prize winner of Vogue magazine’s American Beauty Sweepstakes, when she submitted her five-sentence contest blurb online. Little did she know that winning the sweepstakes would land her a job in New York City, a professional mentor, and the opportunity of a lifetime.
Webb entered the Vogue American Beauty Sweepstakes simply because she loved the magazine and was intrigued by the contest’s essay prompt. The prompt was to give a personal statement of how women exemplify modern American beauty. This is what she wrote:
“American beauty doesn’t just derive from where you came from. Its authenticity originates from each woman’s accomplishments, setbacks and rare, effortless outlook on themselves and life. I am half African American, half Swedish. I am also adopted, and my adoptive mother is Thai and my father is Black. Being bi-racial and adopted into a mixed family reflects a melting pot of modern American beauty. It embodies acceptance of myself, loving the differences of others around me and a confidence of proudly portraying; I’m a representation of my soul not my skin. I do not fit into a stereotype.”
The idea for the contest came from famed photographer Claiborne Swanson Frank’s book American Beauty, a photography book published in 2012 by Assouline Publishing that celebrates graceful, gutsy women who are as diverse as the nation itself.
As the grand prize winner, Webb won a trip for two to New York City during Fashion Week, a portrait taken by Frank, a tour of the Assouline Publishing house, an Estée Lauder makeover, and a $1,500 gift card to Nieman Marcus.
“Everything I won was amazing! Claiborne Swanson Frank has always been one of my favorite photographers. As an aspiring model, I found it an honor to have her take my portrait,” Webb said.
During Webb’s undergraduate years at Baylor, she did research on women in minorities and what it’s like to be bi-racial in today’s media. Her research was conducted in Dr. Mia Moody’s cultural communications class. This research was the basis for the five sentences that won Webb the sweepstakes and gave her an opportunity for her “big break” in New York.
“The research students do in my class teaches them to value themselves through an examination of culture in today’s society, ” Moody said. “They come up with research topics they are passionate about and become empowered through the class presentations.”
During the tour of Assouline Publishing, Webb met the company’s founders, Prosper and Martine Assouline. Webb immediately saw this as a career opportunity and dove in.
“Being the journalism major and businesswoman that I am, I decided to take matters into my own hands and ask about a job with Assouline Publishing in New York,” Webb said.
To add to the already phenomenal experience of winning the sweepstakes and attending New York Fashion Week, Webb was asked to submit her résumé and portfolio to Assouline. Eventually, she got a job offer.
“I did the contest because I am an avid Vogue reader and the topic was easy for me,” said Webb. “Winning the sweepstakes opened all of these doors, without me even knowing that I wanted them open.”
Webb is currently doing public relations and social media work for Houston-based LuLulemon, which makes technical clothing for yoga, running, dancing, and most other sweaty pursuits. She is also trying to expand her modeling career and has been traveling between Los Angeles, Texas, and Louisiana. Webb is currently still considering taking the job with Assouline.
To top things off, she has formed a relationship with the photographer, and that connection has provided her with countless opportunities and industry advice. Webb considers Frank to be a mentor and said she is honored to have such an amazing person to turn to in the fashion and photography industry.
By Catherine West
For Greg Plett ’86, a day at the beach involves more than tanning and swimming — it involves an artistic masterpiece. To keep himself busy while his kids play in the ocean, this computer science major from Broken Arrow, Oklahoma, spends his time creating elaborate sand sculptures. Taking between four and five hours to create, the sculptures range from churches and lighthouses to sea monsters and castles. But Plett’s castles are not the average shovel and pail creation — they include elaborate details likes a moat, tower and dungeon. His creations might even involve a Baylor Bear or two.
Plett begins his sand creations by plopping himself down by the edge of the water to form a giant pile of wet sand. Just as Michelangelo carved the David, Plett carves away from the large pile of sand to form his sculpture. After numerous summer vacations to Destin, Florida, and years of sand sculpting, he no longer needs to look online for inspiration.
“Now I just have an idea in my head of what it is going to look like,” Plett said. He even knows which sand contains the right amount of clay to hold his sculptures together.
Not only do the sand castles entertain Plett, but they also catch the attention of those around him. “Anyone can make a sand castle,” he said. “I like the stuff that is more nontraditional. People tend to enjoy those more.”
This summer, Plett created something special to show his Baylor pride. After dropping his son off at Line Camp, for incoming Baylor freshmen, Plett and his wife headed to Destin, where he created a Baylor-inspired sand sculpture. Complete with a giant bear head, the sculpture featured the words “The Year of the Bear” carved out of the sand. The nontraditional sculpture caught the eye of another Baylor grad at the beach, who “went and changed into a Baylor T-shirt to take a picture with it,” Plett said. The success in Baylor sports during the last season provided Plett with the main inspiration for this sculpture.
Plett is looking forward to his son becoming the third-generation Bear in his family and said that despite the family history, there was no pressure placed on Jake to attend Baylor. But he’s happy with his son’s decision. “Baylor is a great place to be. It is where the Lord wants him to be,” Plett said.
He also joked, “Jake going to school at Baylor gives me an excuse to get season tickets.” Hopefully, this season will provide even more inspiration for this Baylor fan’s next beach adventure.
By Catherine West
With an art career that all started at age four with a box of crayons and a coloring book, Baylor alumna Jennifer Moreman ‘04 currently has art pieces housed all over the world. Raised in Dallas, Moreman found her calling in middle school. After graduating from Trinity Christian Academy, she followed in her older siblings’ footsteps and headed to Baylor.
Graduating in 2004 with her BFA in studio art, Moreman’s hours spent in the studio and unique experiences molded her into the artist she is today. “On September 11, 2001 I had my painting class at 10:00 a.m., and the towers went down right before class started. I ruined my painting that day, and many other following that semester,” Moreman said. She knows firsthand that experiences like these can result in success or artistic nightmares. This incident eventually led her switch her focus from painting to printmaking, a style that greatly influences her unique style.
Moreman’s fiber art class, taught by Dr. Mary Ruth Smith, allowed her to experiment by painting fabric with dye. “She was one of those students you remember,” Smith said. “She was creative, innovative, and inventive in the way she approached assignments.” Smith even remembers when she discovered her technique. “Jennifer allowed the watery paint to drip and run across the fabric thus achieving effects that had not been done by any other student,” Smith said. This process was the beginning of the watery drip effect that has developed into her signature style.
Moreman’s style also includes animals as a recurring subject matter. She says her work is based in God’s creation, and she believes her faith has played an important role in her art. “My enthusiasm and joy as an artist comes from the ability to remind people that life is beautiful,” Moreman said. Her love for painting animals, longhorns in particular, also stems from her husband, who is one of her biggest supporters. She met Greg, a University of Texas graduate, while he was attending Baylor Law.
Currently living in Tyler, Moreman is a prime example of the effects that social media and online marketing can have on a career. “The Internet has been a huge blessing on me,” Moreman said. When Moreman was ready to sell her artwork, she began by placing her artwork on Etsy.com, a website that allows customers to purchase items from individual vendors. It was quickly “pinned” to Pinterest by someone from HGTV, which allowed One King’s Lane, a home décor website, to find her. From there, her work went viral. She jokes, “I was doing well up until then, but that was a very good day!”
Due to the global online market, Moreman has sold pieces to customers in Japan, Switzerland, New Zealand, and Canada. She hopes to one day track her artwork with a large travel map.
Moreman believes that what she learned as a student at Baylor continues to benefit her as an artist. Many Baylor alumni have also benefitted her career by becoming customers. Moreman plans to continue her recent online success, which allows her to stay at home more with her eleven-month old. As for current studio art students, she advises just to stick with it and take advantage of websites such as Pinterest and Etsy.
For more information about upcoming shows or to view more work by Jennifer Moreman, visit Moreman’s website, Etsy page, Pinterest page, or find her work on One Kings Lane.
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